5 Oct 2022| Blockchain
How AI is Empowering Mobile Marketing? : The Definitive Guide to Mobile Marketing
Everyone has mobile phones of their own these days. It’s in the pocket and monitored throughout the day. How changing your marketing approach to Mobile Marketing will give your brand reputation and recognition? This article is a guide to know the insights about Mobile Marketing & How AI is enhancing Mobile Marketing.
Mobile Marketing refers to cross-channel digital marketing activities where communication to customers happens directly on their mobile phones.
According to a study, 80% of internet user owns a smartphone and 60% of digital media host time is on a mobile platform. Mobile marketing is a disruptive way of engaging your customer to market your brand because of everything you needed a computer once to do can be done on mobile phones.
By organising a mobile marketing strategy, companies incorporate a disruptive marketing plan. The organised methods of mobile marketing not only keeps you intimately connected with your consumers but also contributes to essential behavioural information that will apprise multi-channel efforts and boost your returns.
The introduction of Artificial Intelligence (AI) in mobile marketing developed tools which made the collection of customers browsing data simple and pattern recognition easier for marketing and advertisement.
AI assists marketers in automating various routine tasks and with the help of AI algorithms and data, bringing more personalised customer experience. AI-based software has become more efficient and reliable and below are the few benefits associated with AI-based mobile marketing.
AI-powered tools can analyse and advance up the work of digital marketing. AI enhances a large number of data into beneficial penetrations and helps to increase the brand name. AI empowers marketers to bridge the gap between the company and the target audience. AI technologies have improved so much that consumers might not even discern that they have been communicating with a machine. There are several concerns amongst different marketers. They can take advantages of the tools available in the market, which converts raw data and target the KPI. AI-based Mobile marketing is an excellent and best investment to market a brand and targets the right consumer at the right time.
Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...
Tags: Technology Artificial Intelligence