Business Intelligence is the latest buzzword in the business world. Gone are the days when companies only analyzed data about the products and services that they sold. Now, data has become more critical than ever. It helps businesses make better decisions on what to sell and how to price their products and services. With all the critical data at their disposal, companies can churn out reports and turn business heads. Read on to know how BI tools can facilitate your business growth.

Firstly, let’s understand what Business Intelligence is.

Business Intelligence (BI)

BI or Business Intelligence is an array of tools, applications, technologies, and practices that enable businesses to gather, integrate, analyze, and present unprocessed data into intuitive and actionable business information. BI comprises of-

  • Data mining
  • Data analysis/analytical processing
  • Querying and reporting

1. Identify recent trends

Trends are good for business. Data shows what’s selling and what’s not. A company can therefore build a better market segmentation and better target their sales campaigns. Business Intelligence helps you analyze data to find trends, then investigate them. It can help you find new and untapped niches.

 2. Strategic decision making

Information solely cannot be a resource for your organization. You will need some techniques and tools that turn the raw or scattered information into intelligence.

Business Intelligence helps you with this. It streamlines your organizational information into a structured and analyzable manner, and BI strengthens your strategic decision-making. With a proper centralized organizational system, you can update your data, improve business decisions and achieve superior financial performance.

CRM is one such tool that fills in the gap between managers and subordinates. In turn, your business can witness improved team performance, and you can then boost overall organizational productivity.

With BI tools, your business decisions won’t just be backed up by intuition, but they will be based on hard facts, which gives tangible outcomes.

3. Convert data into actionable information & use it to your advantage

With the boom in social media channels, the pace of data creation is accelerated. Today, the

data in social media posts, images, tweets, videos have started flowing more and more into the digital world.

Thus, as a growing business entity, you must utilize social media to its full advantage. Consider connecting your official social media platforms with the business intelligence software. Thereby, stay in touch with your audience by identifying and working with recent trends.

Use this gathered data and convert it into actionable information. Ultimately gain a competitive edge.

4. Build a concrete business plan

You can predict the relevant market trends by investing in the right business intelligence software and employing skilled professionals to handle these tools. Thereby, you can acknowledge consumer buying habits.

Once you comprehend the consumer buying pattern, you can develop a concrete business plan. In turn, you can make optimal resource utilization.

5. Increase profitability

Big data is everywhere. Data is used by businesses to analyze their own data and those of others. This allows them to make informed decisions. It helps them gain insight into what customers want so that they can better serve them. By gathering facts and figures, businesses can improve their processes and service levels. Big data also enables them to invest in tools and tactics that will increase their profitability.

6. Strategic Sourcing

Strategic Sourcing is vital for growing your business. It helps you increase your productivity by finding the best suppliers for your product or service. Business intelligence provides the necessary information and knowledge to conduct successful strategic sourcing. By gathering information on suppliers, businesses gain access to the right people who are willing to work with them. This improves the quality of the products or services they offer. In addition, strategic sourcing helps them cut costs by avoiding over-supply of a particular good or service.

7. Analytics

Analytics is another key concept in business intelligence. Analytics refers to the process of collecting, organizing, and interpreting data to support business decision-making. Businesses use analytics to get a complete picture of their competitors and understand what they are up against. They use this information to devise competitive strategies and improve their overall performance. Businesses rely heavily on analytics because it helps them make better-informed decisions and cut costs.

Concluding thoughts

Business intelligence helps business organizations improve their operations. It allows them to cut costs by avoiding over-supply and under-production, and it also increases customer satisfaction by delivering them quality products and services. With the help of this data, business enterprises can implement strategies that suit their present circumstances and future objectives. Business intelligence further encourages creativity and innovation within companies and improves their ability to compete and succeed. Business intelligence increases their ability to meet the challenges of the market and respond quickly and effectively to them.