In this article, we will discuss what collaboration with influencers is and how good collaboration with top influencers can lead to overall great influencer marketing campaigns.
By now, you have understood how to create an influencer marketing campaign with steps such as strategy, budget, timeframe, platform, demographics, promotion, activity, KPI’s and measuring success.
After the steps of discovery, outreach and strategy the next step in the procedure of marketing strategy is collaboration. In this step, you have found influencers that you have contacted to get interested in a collaborative opportunity.
This step is important as it helps to kick off collaboration with influencers and how you are going to work together. In this step of the influencer marketing strategy, this is a popular method of collaborating with certain influencers. This method of marketing involves a lot of back and forth between parties.
What is Collaboration with influencers?
In this step of the influencer marketing strategy, you as a brand will need to have a better understanding of a good way to work together with your influencer.
This must be in a way which will be beneficial to the brand as well as the influencer. In case your influencer is residing in the same city as you are, then you get to meet the influencer in person which can lead to building closer relationships with them.
However, if you are unable to meet the influencers in person then you can communicate with them via phone or email to strengthen the collaboration between them.
How does collaboration benefit you as a brand?
Collaboration is an excellent method of getting the strength of two parties which will be incredibly beneficial for both parties. By meeting influencers you can form a great relationship with them so that you as a brand can work closely in sync with each other.
By building a close and personal relationship with your influencer, you can brainstorm better ideas on how to collaborate better to get some good ideas for your marketing campaigns.
By confirming a collaboration between you as a brand and an influencer, you can make sure to communicate your point across by being informative and clear with what your goals are and what you hope to achieve as an influencer.
In conclusion, collaboration is one of the major steps utilised in influencer marketing campaigns. By confirming a collaboration, with the help of putting an agreement in writing by understanding different metrics such as KPIs, expectations and timelines.
Even though it isn’t a formal contract, it is good to keep it in writing and the possibilities can be endless! We wish you the best of luck for all your future collaborations with influencers and hope you have successful marketing campaigns.