Do you have trouble getting more email open rates? Are you worried about not getting enough click through rates for your email marketing campaigns? The higher CTR you have; the more your readers or users are clicking your emails to check out what you have written!
Not to worry! We have compiled a list of tips, to help increase your email open rates as well as increasing the click-through rates of your emails.
Let us take a deeper look into the different factors which play a major role in whether or not your emails get opened or not. By keeping an eye on these factors, while making your next email marketing campaign you can ensure that it is a success.
The major factors which are responsible for improving email open rates are:
Avoiding spam filters:
Spam filters are the worst thing that can happen to your emails. To ensure that your emails do not fall into spam folders, you can follow a few good practices:
- You should always make sure that your recipients opt-in to receive their emails.
- Sending emails through verified domains.
- Sending out your email campaigns with a good IP address.
- Keeping your email template’s code clean.
- Including your location.
Keeping your email list fresh by removing inactive subscribers:
It is always a good idea to keep your email list fresh with engaged subscribers, to remove the inactive subscribers. By checking in with your subscribers once in a while, you can figure out how many of your email subscribers are still interested in your emails.
Perfecting your timing:
One of the most important factors which can play a major part in whether or not your emails are opened or not is the timing of when the emails are sent! By performing some A/B tests you can figure out the best timeframes for sending out emails. Tuesdays are the days with the highest click-through-rates and Fridays are the best days for conversions.
Making catchy subject line stand out:
Subject lines are one of the biggest factors which lead to an increase in the open and CTR rates. By writing subject lines which entice curiosity, include numbers and are friendly with a conversational tone.
Crafting an email to one person:
While crafting email marketing campaigns, it can be easy to get lost with the idea of sending out emails to thousands of people. However, if you have a good understanding of the buyer persona then you can craft emails with a catchy subject line and personalized message.
Creating great content always:
Creating great content goes a long way in engaging with your subscribers! The happier your readers are with the content that you are writing, the more they will keep coming back for more. This increases the value of every single email that you write, with more loyal subscribers with an increase in open rate.
In conclusion, these were a few tips to increase the overall email open rate and CTR. You can follow these tips to make sure that the content that you write is meaningful and engaging to your audience.