The recent innovations in artificial intelligence and rapid advancements in technologies are classic examples of the sheer speed with which game-changing AI technologies are transforming the marketing landscape.
The role of AI in enterprise decision making has been elevated to such an extent that interpreting data to extract valuable insights has been invaluable to both small and large companies.
As we enter another phase of the digital revolution, businesses across different sectors of the economy must not only keep pace with the emerging marketing trends but leverage them to stay ahead of the competition. We bring to you the key trends that are already shaping the marketing landscape and will soon become mainstream.
Trends Shaping the Future of the Marketing
- Real-time Interactions
Having instant communication between the business and its customers has never been easier. With artificial intelligence, marketers are now able to facilitate real-time interactions and stay connected to their customers.
Additionally, AI offers tangible business benefits for marketers, from improving customer experience to optimizing product lines to minimizing customer churn.
Artificial intelligence is not just one of the emerging trends but has become a necessity for marketers to facilitate real-time interactions. Today, AI-powered chatbots are used by marketers to provide instant, personalized responses to their customers.
This eventually helps marketers to handle customer complaints and address queries faster. Besides, chatbot eliminates unnecessary delays in customer services and contributes to business success.
- Voice Marketing
While this term may seem new to you, it is one of the emerging marketing trends gaining immense popularity today. Through voice marketing, marketers can now reach out to the right audiences through voice-enabled AI-powered devices. Google Assistant, Alexa, and Siri are some of the AI-powered applications popular these days.
Today, people are shifting from typing interfaces to voice search. So, the main idea behind leveraging voice marketingis to reach the target audiences who are using voice-controlled devices to research or search online. Besides, voice marketing creates a room for truly contextual interactions with users.
To devise a robust voice marketing strategy, you’ll need to identify the areas where your audiences will use voice search feature the most and consider how voice can deepen your relationship with customers.
- Virtual reality
As today’s customers are looking for engaging and personalized experiences, marketers must employ personalized communications to stay connected to their audiences. Consequently, virtual reality has become one of the major marketing trends of 2020.
Leading businesses are already at the forefront of using virtual reality into their marketing strategies. Virtual reality is the best way to bring customers closer to your brand. Virtual reality enables marketers to connect with a brand emotionally, which is nearly impossible with traditional marketing strategies. Start using virtual reality in marketing to gain a strategic advantage in the market.
Marketing has had an enormous transformation over the past few years. While most of us unaware of how blockchain is changing the marketing landscape, blockchain is one of the significant marketing trends that will soon become mainstream.
Blockchain offers enormous benefits for customers as it removes an organization’s ability to pull data from customers without their consent. Besides, blockchain helps customers to gather detailed insights into the product or services they are buying. Blockchain also allows marketers to show their ads to the right set of customers interested in their products and services.
- Predictive analytics and forecasting
Predictive analytics enable marketers to streamline marketing initiatives, from customer experience to prioritization. Predictive analytics is used for segmenting customers based on their characteristics such as age, location, gender, interests, spend, and behavior. Besides, predictive analytics helps marketers to prioritize prospects, acquire new customers, and retain valuable customers.
Using predictive analytics, marketers can identify the product and services that their customers are interested in and bring the right products and services to the market. Moreover, by leveraging this trend, marketers can target the right customers at the right time with the right content.
Why Marketers Can’t Afford to Ignore Emerging Marketing Trends
In today’s rapidly changing market, keeping up with the changing marketing trends is imperative for marketers to stay ahead of their competitors. With emerging trends and artificial intelligence advancements, marketers can analyze the massive amount of data gathered from marketing campaigns and customer buying behavior.
Artificial intelligence in marketing allows marketers to identify their customers’ needs and requirements and personalize strategies. Personalization of marketing will bring tangible business outcomes for businesses of all sizes.
Still, wondering whether to invest in AI or not? ONPASSIVE can help. Connect with us to know the benefits of leveraging AI in marketing.