6 Jul 2022| Marketing
Online Marketing Guide For Small Business
Online marketing or Internet marketing plays a pivotal role in success of any business. To market your product and services, you need the support of online marketing. It will improve the brand visibility, traffic and overall sales.
Now-a-days everything can be done online from buying tickets to buying furniture for home. Internet has revolutionized our life style. Every business should utilize this opportunity and make their business available on the internet. This will allow you to reach wider audience. Also with the online presence, business can show customers that it is active hence will be able to win and retain a large customer base. Online marketing involves lots of steps few of which we will be discussing below.
All major search engines like Google and Yahoo uses keywords and phrases to display search results which are relevant to users. The step which business takes to improve their rankings on the search engine result page is known as SEO. However, SEO is not only restricted to keywords and phrases. A successful search engine optimization campaign can be broken down into three simple steps:
The process of sending commercial messages to a group of people through email is known as Email marketing. It is considered to be one of the best way to generate sales and for customer’s retention. Now-a-days we have various tools available online which can help new and small business to manage their email marketing easily.
Social Media Platform’s like Facebook, Instagram, and Twitter etc. have millions of users worldwide and does provides an opportunity to the businesses to reach these prospective customers. Few advantages of Social media marketing’s are:
Whatever Online Marketing steps you use, make sure that you can track the progress. Tracking the progress will help you to figure which marketing method is working and which one is not so that the necessary changes can be made.
Hopefully the above information will help you in getting started with your online marketing. Though Online Marketing is a broad topic, we have tried to cover most of frequently used options small business can utilize and make their presence felt online.
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