Current businesses are running on modern technology like better customer relationship management (CRM), cloud facilities for file storage, robotic process automation (RPA) for automating menial, machine learning, AI to analyze and give practical solutions to daily tasks. Now every task is being undertaken by digital technologies to generate high revenue and perform efficiently. 

Technology is the foundation of this modern era; it makes human lives better and simplifies each day by updating, reinventing, and inventing itself. Modern technology impacts consumers and helps them in daily tasks like money transfer, shopping, voice assistance, home security, and automating routine tasks, and more accessibility. 

The following rules help you shape the future of business that brings competitive advantage and engages your employees and customers across the globe. 

Rule no 1: A modern business needs to work in modern ways 

Modern working ways include fostering connectivity, technology, policies, cultivating culture, and world-class talent. Employees are working uniquely, with the help of the latest technology that informs, engages, and develops collaboration and connection. 

In 2022 and beyond, companies will continue to face the challenge of building a tech-savvy, flexible digital workforce. Business leaders will have to rely on cloud-based platforms like Salesforce and Slack to optimize their talent strategies and employee engagement efforts.  

As a result, Slack presents a new way to engage your staff, communicate with them, and solicit feedback. Its conversational nature brings your employees closer together. This type of conversational, collaborative platform will be a critical factor in creating a future workforce and profoundly impact businesses' ability to attract, retain, and empower a dynamic and diverse workforce. Using it, you'll be able to provide your customers and employees with the information and experiences they need. 

Artificial intelligence investments are continuing in customer channels, with an emphasis on employee collaboration and personalization. Collaboration, which has grown 81% in the past year, is the fastest-growing area for AI and automation in the future.

Rule no 2: Modern businesses are intelligent businesses

Workflows in the generic sense are processes, and processes are how things are accomplished within a company. Workflows are predictive, automated, agile, transparent, and agile. And as you expand, your business becomes smarter. Creating seamless, flexible customer experiences across the enterprise requires modern businesses to take a holistic approach and evaluate their entire process end-to-end, identifying friction points and strategically implementing AI and business intelligence. 

Technology-infused workflows are of the utmost interest among the business leaders we work with because they view them as one of their most significant competitive advantages in the coming years. By investing in intelligent workflows, you can create meaningful and continuous value for your customers and employees on a platform as robust and expansive as Salesforce.  

The Salesforce platform is more than just a CRM - it gives businesses the ability to transform across core processes. More than 80% of respondents believe that Salesforce is essential for artificial intelligence (AI) and process automation.

Rule no 3: A modern business develops community

Creating maximum customer value depends on concentric communities' unique value that connects technology, ideas, and capabilities. By connecting those communities, the ecosystem thrives, and the customer value increases. Salesforce is the perfect example of this rule; Trailhead, the AppExchange, and the broader partner network deliver incremental value to customers.  

Governments, healthcare providers, and retailers were, and continue to be, looking for new ways to serve their constituents, patients, and customers. They leaned on the Salesforce ecosystem and embraced new partnerships and business models as they were forced to become digital overnight throughout the pandemic. Modern Businesses will continue to rely on their communities and ecosystem capabilities to generate value-based experiences, owing to the ever-changing business requirements for innovation, speed, and flexibility.

Many organizations are turning to the Salesforce platform as market upheavals push them to adapt. Salesforce is vital to 8 out of 10 C-level executives who feel it transforms business models.


The three rules mentioned above help you to shape the future of modern technology. It enables you to work effectively in modern ways, turns to intelligent business, increases sales force and customers.