Email marketing is one of the most commonly practised marketing techniques by most companies. Many organizations follow various strategies for their email subscribers growth by using various methods such as social media promotions, blogging, or e-books. All of them are considered the most valuable ways to grow the list of subscribers.
An HTML Email Signature has become one of the most innovative ways to boost the subscriber’s list in recent times. Although it is valuable, it is an underrated feature that helps in the business’s email subscribers’ growth.
What is an HTML Email Signature?
An HTML Email signature is considered a subtle electronic business card and can be customized according to the company’s business requirements and can strategically be included at the end of emails keeping the audience in mind.
However, companies should design the HTML Email signature in such a way that it is:
- Attractive and appealing to the audience
- Easily understandable by the readers at a glance
- Comprehensive enough to provide relevant information to the readers
The main objective of using an HTML email signature is to make an impression and represent your business. Therefore, it should be designed with special attention to capturing the reader’s attention instantly.
One of the significant ways to ensure your email signature makes an impact is by using a professional email signature template.
An email signature template helps establish a company’s brand irrespective of the size of the company. Therefore, organizations can take advantage of the brand signature template to create a good brand impression among their important customers.
How to use HTML Email Signature to Capture Lead
The email signature is one of the most innovative ways to promote business online. The following are a few smart ways to use email signatures to boost or capture your leads and turn them into your potential customers:
Offer Discount on New Products
Email signatures can be beneficial in promoting new products and sales. Special promo codes can be added to them so that subscribers can redeem these coupons by clicking on your email link.
Email signatures can be targeted considering the purchase cycles of the customers or based on their previous purchase habits or interactions with your business. The information stored in the CRM database can be used for this purpose.
Build Brand Awareness
One of the great ways to increase your brand awareness is through using email signatures. You can add your business logo and tagline to your email signature to ensure better correspondence with target customers professionally.
You can also incorporate brand colours and design to make it more appealing. As emails are sent to targeted customers daily, integrating email signatures in your emails helps to boost your brand awareness significantly.
Segment your Campaigns
Email signature provides businesses with an opportunity to segment their leads and campaigns by considering each department’s goals to understand the best fit for that plan.
The marketing team can increase newsletter subscriptions by changing the email signature template based on the departmental requirements to fit the department goals. This enables businesses to send the right promotions to the right people at the right time.
Ensure Brand Consistency
Every email you send represents your brand. However, email signatures can differ for each department and can be used to serve a different purpose. They can be used to drive newsletter subscriptions or webinar registrations.
Therefore, businesses need to ensure that all the emails sent must meet the required criteria and represent their brand somehow. This way, Email signatures provide opportunities for all the departments to protect and promote your brand.
Increase Social Media Following
An HTML email signature acts as an effective tool and is the best place to promote your social media profiles. Customers can easily connect with your business across various social media platforms by including this information in email signatures.
Using icons instead of complete URLs is the best technique that can be used to make them more visually appealing, thereby enabling you to increase your social media following.
Email signature, therefore, acts as a great complementary marketing tool for companies and play a crucial role in taking marketing campaigns to the next level, thereby increasing sales.
Conclusion
Email signatures can convey branding and professionalism at a glance and play a crucial role in grabbing subscribers’ attention. Therefore, businesses need to ensure that they design their HTML email signatures so that they are unique and helps to create a valuable image of your company or brand in the audience mind whenever your name pops up.
Every email signature should have your logo to build readers’ confidence in your brand, and they act as a solid marketing strategy for your business’s email subscribers’ growth.
