A picture speaks a thousand words!…
And, in the world of digital marketing, saying less with an image is more effective to influence your customers’ buying decisions. In order to get a piece of the engagement pie, it’s very important that you recognize and capitalize on visual marketing, making it an essential part of your overall digital marketing strategy.
What is Visual Marketing?
In simple words, visual marketing is the form of marketing that uses images, graphics, video, or any other forms of visuals to promote its products or services. The reason visual marketing is so important for the branding of your business is how it relates to human neuroscience. Human brains are wired to interpret images amazingly fast; according to studies, humans can accurately identify entire images after seeing them for less than 13 milliseconds.
Visual marketing becomes even mightier when diving into the data. Recent surveys suggest that website or social media posts with images attract 650% higher engagement as compared to text-only posts. For instance, a product is 85% more likely to be purchased if a prospect had watched a product video. In short, no company can impress their prospects without relying on visual marketing in this increasingly digital world.
Types of Visual Content
- Eye-catching photographs
- Inspiring quote cards
- Strong calls to action
- Interesting data visualizations
- Interactive videos
- Graphics Interchange Format (GIF)
Why Should You Invest in Visual Marketing?
Grabs the Attention of Your Target Audience
There’s lots of information out there, as well as your competitors are working double-time to get their market share. In such a market environment, converting textual information into visual content can help you drive traffic to your website. Get creative when planning your content arsenal.
Easier and Faster to Process
A key reason for adopting visual information for marketing is that it can communicate data faster than the text version. The human brains can process a limited amount of information at a time, so visual information that can be processed easily and faster takes precedence in grabbing your customers’ attention.
Able to Generates More Views
Share one visual piece of information and you are guaranteed engagement and virality. The more engagement you have, the more people will view your posts and get familiar with your brand.
Viral Visual Content Generates Inbound Links
An effective visual content encourages traffic to your website while building credibility, and establishing trustworthiness. Share-worthy visuals help you build a strong and well-founded audience.
Increases your Subscribers and Followers
Visual marketing enables you to effectively entice and entertain your target audience. The more people you entertain, the more people will visit your page and get engaged with your brand.
Visuals Influence Human Emotions
Visuals have more effect on human emotions than text because of the theory of the psychology of colors. Studies have proved that certain colors and color combinations create emotions in spectators. Visuals not only affect emotions but also influence how a particular person will take action, such as purchasing decisions.
Solicits Prospects’ Actions More Effectively
As per reports, 40% of online users respond more favorably to visual content than to only-text and plain content.
Improves Social Engagement
Social media platforms are constantly enhancing the user experience by regularly introducing new features that would improve access to visual content such as images, infographics, GIFs, videos, and others.
Visual marketing is not only essential for your inbound marketing efforts, it’s fun! Do enough analysis and take time to establish how do you want to represent your brand in front of your target audience visually, and create stunning visuals for them. Not only will they be more impactful, but they’ll also drive more traffic to your website while boosting sales.