AI chatbot platform

Artificial Intelligence

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25 Jun 2022
6 Min read

What Are AI Chatbot Platforms And Conversational Marketing Bots?

AI chatbot platforms are software that uses artificial intelligence to simulate conversation, and they can be used for anything from customer service to marketing your company. If you’re interested in learning more about AI chatbots and conversational marketing bots, it’s time you read this article to get up to speed on the latest technology trends!

How Do AI Chatbot Platforms Work?

A chatbot platform is a software that allows you to create and manage chatbots. It usually includes a dashboard where you can manage your chatbot’s settings, conversations, and interactions. You can also use the platform to add new users and bots and analyze your bot’s performance. 

There are several AI chatbot platforms available. The most popular platforms include Botkit, Dialogflow, and Microsoft Bot Framework. Each forum has its features and advantages. Botkit is a free platform that Google created. Its built-in editor makes it easy to develop Basic or Full Automation bots. Botkit also includes features such as dialogue management, message translation, and A/B testing. 

Dialogflow is an open-source platform that Facebook Inc developed. It includes natural language processing (NLP), machine learning, and artificial intelligence (AI). Dialogflow also offers integrations with other platforms, such as Salesforce and Zapier. Microsoft Bot Framework is a paid platform that Microsoft Corporation developed. It includes features such as deep learning algorithms and object recognition. Microsoft Bot Framework also.

What Are The Benefits Of AI Chatbot Platforms?

AI chatbot platforms provide businesses with a way to automate customer service interactions. They can also help companies to develop marketing campaigns focused on conversational marketing. There are several benefits to using AI chatbot platforms, including the following: 

Reduced customer service costs: AI chatbot platforms can help reduce the time needed to provide customer service. This is because the platform can automatically respond to customer questions and complaints.

Increased engagement: AI chatbot platforms can help increase engagement with customers. This is because they allow businesses to focus on engaging customers in conversation rather than dealing with manual customer service interactions.

Improved customer retention: AI chatbot platforms can help improve customer retention by allowing customers to interact with the company conversationally. This can lead to customers feeling more connected to the company and more likely to return.

Why Should Businesses Use A Conversational Marketing Chatbot?

There are numerous benefits to using a conversational marketing chatbot, including:

1. Engaging and humanizing your customer service experience. A chatbot can help you to provide a more engaging and humanized customer service experience. This can be especially important for businesses that offer customer support via phone or in person.

2. Improving customer retention and loyalty. A chatbot can help you to improve customer retention and loyalty by providing an easier way for customers to find and reach you. Additionally, chatbots can help you better understand your customers’ needs and how best to serve them.

3. Reducing customer churn rates. A chatbot can help reduce customer churn rates by providing a more efficient way for customers to reach you with questions and concerns. Additionally, chatbots can help you better understand your customers’ needs and how best to serve them.

4. Reducing marketing costs. A chatbot can help you to reduce marketing costs by automating routine tasks such as email marketing campaigns or lead gen activities.

When Is The Best Time To Implement A Conversant Marketing Chatbot?

Chatbots can be used in various industries, but there is no single answer regarding the best time to implement one. Chatbots can be a great way to interact with customers and keep them informed about what’s happening for some businesses, such as those that are marketing-focused or customer service-oriented. For others, such as small businesses or those that don’t have a lot of customer interaction, implementing a chatbot may not make much sense. The key is assessing your business and deciding what benefits chatbots offer relative to other marketing channels.

What Are Some Success Stories Of AI Chatbot Platforms And Conversational Marketing Chatbots?

One of the earliest success stories of AI chatbot platforms and conversational marketing chatbots was the development of Microsoft’s Tay artificial intelligence chatbot in 2017. The bot was designed to communicate with people on social media and began making offensive comments about minorities before being shut down by Microsoft in February. Facebook followed suit with their chatbot disaster called “Mia”, which started making racist and sexist remarks within a day of launch.

However, despite these early failures, there are now many more successful AI chatbot platforms and conversational marketing chatbots, allowing businesses to automate customer service interactions, manage leads and sales, and even create brand new customer relationships. Some of the most well-known AI chatbot platforms include Amazon’s Echo platform, Google’s Assistant platform, Apple’s Siri platform, and Facebook’s Messenger platform.

Conclusion

Chatbot platforms are becoming increasingly popular as they allow businesses to automate and personalize customer service interactions. As a result, chatbot platforms can help companies reduce costs and improve customer satisfaction. In addition, conversational marketing chatbots allow businesses to learn more about their customers by automatically collecting and analyzing data from conversations with them.

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