What are the Advantages and Disadvantages of URL Shorteners?

advantages and disadvantages of url shorteners

Hello there!

In this article, now that you have a basic understanding of how URL shorteners work, you can understand why some people are more drawn to these kinds of services.

Some of the most popular URL shorteners such as Trim URL are incredibly popular and have extensive use for social media. One of the major proponents of using a URL shortener is to reduce the length of long, lengthy and unnecessary URLs.

Social networking or microblogging platforms such as Twitter allow only a few characters such as 140, to be included in a message, tweet or post. Spammers and hackers also utilize short URLs to hide malicious links or harmful content.

Let us take a closer look into understanding the benefits and disadvantages of using URL shorteners. First, we will take a closer look at the advantages of using a URL shortener. Let’s check it out, shall we?

So, what are the major advantages of URL shorteners?

  • It is great for making links on the fly and is a great service.
  • Automatically helps to convert long URLs into tiny URLs.
  • If you do not care how many people click on your link and where they are clicked from, or even if the link was clicked at all.
  • You can also customise the end of your URLs so that it appears more trustworthy.
  • By utilising URL shorteners such as is.gd by offering domains such as including characters which are as short as 4 characters.

Now that we have understood some of the majority of advantages of using URL shorteners, it is time to figure out and know what the disadvantages are as well. Let us understand some of the disadvantages of using a URL shortener.

The major disadvantages of using URL shorteners are:

  • Some URL shorteners are poor for gaining traction and shareability. They may appear as spam, especially for garnering more attention.
  • URL shorteners also do not help to elicit trust, as more experienced users know that it is not a good option as a shortening service.
  • There are certain URL shorteners, which cannot be customized at all, which may make your URL appear as spam.
  • Some shorteners do not utilize click tracking to measure and track, how people are behaving on your website.
  • Some URL shorteners are bad for statistics, along with access to RSS feeds and spreadsheets.
  • No bookmarking service is available for the URL shorteners, this feature is beneficial as you do not have the opportunity to save URLs for the future.
  • Some URL shorteners have unique domain names, especially if you are trying to create a short, simple link.
  • New domain names can be confusing for people to understand and can also appear as a spam link.
  • Some shorteners also cause the website’s pages to load slowly and can be a big roadblock, when you’re trying to get a URL.

In conclusion, these are the major advantages and disadvantages of using URL shorteners. Whether or not, you want to utilize these shorteners for your own links is up to you. We wish you the best of luck in the future for utilizing these shorteners. Good luck!

  • 466 Views
  • 77 1

All Comments

  • Preston Biggs Preston Biggs

    Aweber has concluded that any URL shortner is bad news for marketers. However, my experience is that a shortner can help with the open rate of sites.

    7 months ago | 9 January, 2020 4:21 pm Reply

Leave a Reply

Your email address will not be published. Required fields are marked *