In this article, we will be taking a closer look into understanding how chatbots and email marketing work in tandem, to help you achieve your overall goals as an organization.
A majority of the companies have already started implementing chatbots to improve conversions in an overall manner! Social media websites such as Facebook Messenger, WhatsApp, when combined with the effectiveness of email marketing, have the potential to increase the overall conversions.
Let us first understand the definition of a chatbot shall we?
A chatbot is an incredible piece of software which has the ability to have conversations with a human. This helps to fulfil the purpose of answering commonly asked questions and helped to understand the problems that are faced as well.
Now, that we have understood the main concept behind chatbots they have only started gaining more popularity due to the improvement in technology. These bots are designed to simulate real conversations by understanding interactions between the user and the bot.
Chatbots are programmed in a specific manner to understand language semantically, in understanding interactions with humans as well as the emotion behind a given interaction. These bots use keywords to follow a script and utilize complex software to understand complex inputs. These chatbots are evolved as they use machine learning and artificial intelligence to understand complex inputs.
What are the different type of chatbots?
These are the type of bots with a pre-programmed database which is comprised of the correct keywords as well as corresponding responses. This chatbot follows a simple script rather than utilizing artificial intelligence.
Complex chatbots utilize machine learning and artificial intelligence to understand a variety of different inputs and find solutions in real-time. Some of the various complex chatbots which are also virtual assistants are Google Assistant, Apple’s Siri, Microsoft Cortana, Amazon’s Alexa.
They are primarily used in making conversational chatbots used for more grammatically correct interactions. Some of the best chatbot platforms are Chatfuel, Recast.ai and Mobile Monkey.
What are some known benefits of using chatbots?
- Easily solving problems without leaving the messaging apps or switching through web pages.
- Finding the required information available online without taking the time to research it.
- Interacting in a humanized, dynamic way without waiting a long time.
These bots can be used to reinforce the brand image of a company with the help of a specific tone and a unique personality. By adopting a specific tone and unique personality, it can be used to serve a particular function.
So, how do chatbots and email marketing work together?
Here are 3 tried and tested methods of using chatbots and email marketing to increase your overall conversion rate:
- A Subscription bot for building email lists:
This type of bot is one of the easiest to implement as the goal is to get new leads to sign up for a new email list. The bot can be used to glean some meaningful information from your leads such as age, gender, areas of interest, preferred frequency etc.
This type of information is transferred to an email database where the company accesses this type of information in sending out marketing emails. This type of bot is used to grow your subscribers and increase the overall reach of your customers as well.
- A bot for nurturing leads:
As a business, you know that making purchases is not a spur of the moment decision. Sometimes you need to give a nudge or a push to help your customers make the final purchasing decision!
- A bot for handling online purchases:
Bots are also incredibly useful in taking care of online purchases. They are extremely suited for this kind of platform.
In conclusion, this is a winning combination of using chatbots and email marketing to ensure overall success as a business! You can use them as a part of your business, to ensure that you are getting returns on your initial investment.