In this article, we will be looking into how to successfully market in multiple locations and also manage multiple businesses easily. The ability to do this will make you an excellent entrepreneur and also take your management to the next level. So let us take a look into the major ways you can successfully market your business for multiple locations:
1. Give each location some freedom to market on its own
You need to give your businesses a chance to shine by allowing them to market for themselves, at least on the local level. You will need to keep most of your marketing consistent but localize each store with different tactics. You can brainstorm how to use those ideas in your business’s best interest, as well as how to use those ideas to benefit and reach customers in that store’s local community.
2. Keeping your marketing efforts consistent
As your businesses will serve different areas, you’ll want to give each of them some control over their own local marketing initiatives. However, you don’t want your businesses to be inconsistent with one another as this will only confuse customers who visit different businesses, but it will lessen your brand identity. Some other ways that you can keep your marketing consistent is by:
- Setting universal brand standards that all of your businesses’ managers and staff must follow
- Offering similar discounts, promotions, and sales across all business verticals
- Maintaining and targeting the same audience, except for certain location demographics
3. Communicating regularly with your locations
It is important to always keep all your team members and employees in the loop regularly, with constant communication through all your locations. I know that we’re talking about marketing here, but regardless of what’s going on in your business, you need to be transparent and talk to everyone involved whenever something new changes. The last thing you want is for anyone to be unaware of changes that would go against the brand standard that you set for all of your businesses.
You should also get to know just how all of the owners at these multiple locations like to be contacted. You must try to make it as simple and comfortable for everyone involved as possible.
4. Have your businesses compete in a friendly manner with each other!
Having multiple locations for your businesses can create an opportunity to launch competitive marketing initiatives. This, in turn, can ensure that between your businesses that can, in the long term, positively affect your business as a whole. By holding a competition like this will encourage each of your businesses to promote the item, which in turn will increase brand awareness, increase sales and convert some new customers into regular buyers who enjoyed the new sandwich.
5. Know and understand each of your businesses’ markets
One of the most important things about marketing that doesn’t get mentioned enough about multiple locations is to understand each of your markets. You must carefully pay attention to what works and what doesn’t work for each location to fully optimize your marketing budget. If you don’t, you’ll wind up wasting all of your marketing money and potentially missing out on connecting with new customers and retaining current customers.
In conclusion, owning a multi-location business is exciting and full of opportunity. These were a few of the tips on how to successfully manage multiple businesses and marketing in multiple locations. Therefore, it’s crucial that you develop a solid digital marketing strategy across the board for all your locations. We hope you found this article informative and gained some fresh perspective as well.
Thanks for reading!