In this article, we will be taking a closer look into how you can include video in email marketing and how you can use video in email marketing to increase your conversions, brand awareness and educating customers.
You can have a massive increase in your open rates, just by including the word video in your email subject line. Planning and managing email marketing can be an incredibly useful tool for tapping into a larger audience.
By learning to run effective video marketing campaigns, you can make sure that your video marketing campaigns are a success!
What are some of the benefits of video email marketing?
Unlike other forms of communication, video emails stand out from other forms of communication. This form of marketing is incredible in engaging with viewers and the speed of engagement with them.
Some of the major benefits of this form of marketing are:
1. Gets across easily:
One of the major benefits of video email marketing is that they help to draw the attention of your viewers. Your subscribers will find videos more interesting in comparison to simple text. Video emails are more likely to create an overall greater impact.
2. Saves time:
This form of email marketing is incredible as it helps to save time for both the parties involved which are senders and receivers. This also helps to inform the target audience about your products or services. It is great for helping to understand complex topics.
3. Improved SEO:
This form of marketing is incredible in improving the overall Google Search ranking. An online video can become incredibly popular, by drawing more attention. This leads to more sharing on social media, to boost the brand.
4. Great marketing tool:
Video email marketing is a great tool, to improve Google search rankings as this can lead to sharing more on social media and work towards boosting your brand as well.
How to get started?
Getting started with your videos for email marketing may seem simple, however, without a proper plan; this may lead to unforeseen consequences. Therefore before you get started, you can follow a few simple steps:
- Planning your campaign
- Shooting great videos
- Keeping the videos short and to the point
- Sharing videos for greater impact
- Testing out emails
What are some useful video email marketing tips?
We have compiled a list of tips that can be useful in helping you to make your email effective in your marketing strategy. Some of these steps are:
- Creating a series of videos
- Testing out the subject line by including the word ‘video’
- Do not make your videos on autoplay
- Making videos on interviews and testimonials
- Adding a personal touch
- Make your videos more accessible
In conclusion, these are some of the major benefits of including video in your email marketing. You can utilize some of these tips and tricks to improve videos in email marketing. Good luck!